Beirut, May 24th, 2017 – USAID Mission Director, Dr. Anne Patterson and Minister of Tourism, Avedis Guidanian, launched today the ‘Travel Lebanon’ exhibition held within the framework of the Beirut Garden Show at the Beirut Hippodrome. ‘Travel Lebanon’ is organized for the fourth consecutive year by Hospitality Services with support from the USAID-funded Lebanon Industry Value Chain Development (LIVCD) Project and in cooperation with the Ministry of Tourism. From May 23 to 27, more than 50 rural tourism partners will present their regions, activities, guesthouses, and services from across Lebanon.


In her remarks, Dr. Patterson emphasized the U.S. government’s continuous support for Lebanon’s economic growth to increase employment and income generation through strengthening key sectors such as tourism. Dr. Patterson remarked that the U.S. Government has invested more than $2.25 million to promote the rural tourism sector in Lebanon by developing businesses, products, and sites that generate income for small businesses, particularly through creating jobs and expanding economic opportunities in rural areas for women and youth. 


“Rural tourism allows Lebanese and tourists to enjoy the beauties of Lebanon, while at the same time sustaining local economies. This exhibition is a great display of the wonders Lebanese regions have to offer,” said Mr. Avedis Guidanian, Minister of Tourism.

Minister Guidanian stressed that all these initiatives and tourism fairs contribute to encourage and improve tourism in Lebanon, for instance the Visit Lebanon forum which will open tomorrow with the participation of 150 companies active in rural tourism.   


“Travel Lebanon is a one of its kind opportunity to promote rural tourism destinations and activities from across Lebanon. This year, we are hosting 50 participants who are presenting innovative ideas to enjoy your summer in Lebanon!” said Maha Hasbani, representing Joumana Salame, Managing Director of Hospitality Services.


‘Travel Lebanon’ showcases Lebanon’s unknown areas and cultural heritage by promoting rural tourism products and services to more than 25,000 visitors including tourism and hospitality professionals.


Information on Lebanon Industry Value Chain Development (LIVCD)

LIVCD is a five-year USAID project created to improve Lebanon’s economic stability and generate income for small businesses while creating jobs for the rural population, in particular women and youth.  The project provides financial support, facilitates access to markets, introduces new technologies, improves marketing, and creates ties between producers, suppliers, processors, and others to help small businesses network become more efficient. A major component of the project is to increase competitiveness, increase incomes, and create job opportunities in rural areas.