REDA ELIAS ASMAR
CEO of Asmar Wood


USJ graduate with a Master’s degree in Economics in 1982; Reda Asmar has been leading the company for the past 37 years through strong faith and commitment.

Driven by his passion for wood as a breathing living element of nature and his father’s vision of the company in mind, he has lead the company to exponential growth and made it one of the leaders in wood trade in Lebanon and the MENA region.

As part of the company’s vision, Asmar Wood Academy was initiated in celebration of its 60 years anniversary.

The purpose behind this initiative is to educate the market and bring together experts from different fields to create a value chain and fill the gaps between different actors within the industry.